2024: Beyond the booking

As we look back on the past year, we’re filled with gratitude for everything we’ve achieved together.

Thanks to your outstanding partnership, we’ve brought more memorable experiences to more people, enriching journeys and creating moments that matter.

Here’s a look at what we accomplished together in 2024.

With the support of 6000+ global partners

your products reached travelers at every stage—from dreaming to planning to booking.

Through a powerful network of thousands of content creators, influencers, and travel agents, along with innovative tools like Viator Shop, we’re connecting your products with more travelers than ever.

300+ operators from 47 different countries
joined us for our inaugural
partner conference.

Together, we unlocked new
opportunities and strategies to
thrive in our ever-evolving industry.

‘Regret less’ TV ads

As part of our "Regret Less. Do More with Viator" campaign, we're investing in brand and SEM to attract even more travelers to Viator—and to your products.

In-destination promotions

We've teamed up with many of you to promote your experiences in major destinations, where nearly half of travelers are still finalizing their purchase decisions.

~400 million

impressions generated

100+

international destinations

Innovative Partnerships

By leveraging Amazon Alexa and Prime Day initiatives, we found new and surprising ways to connect with travelers.

Thank you for all you do—for Viator and for the millions of travelers we serve together.

Here's to another year of growth, adventure, and shared success.